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In love with Admiral James: introducing new Bag label February Designs

Forget about the YSL Muse, or the monogrammed LV, SUF has discovered the ultimate IT bag by new brand February Designs, a unique and individual design concept that champions the idea of “Harmony in Contrast”.For the last couple of months I have been obsessing about one particular satchel called Admiral James and can’t find any other bag that I would want to wear this season. Made from the finest leather and designed to perfection with the busy working girl in mind, SUF declares Admiral James the new It bag of the year!

February Designs came about when lawyer and cool girl about Beirut, Yasmina Farah Massoud decided to pursue her life-long dream of becoming a fashion designer. The debut collection started with a range of bags and is now expanding to shoes. SUF was so inspired, that we asked Yasmina if we could style a couple of looks to illustrate how her bags can be worn with the current fashion trends.

The first look SUF created was with its current squeeze Admiral James; a grey and Orange-trimmed number guaranteed to make you stand out of the crowd. AJ, as we like to call it, can be worn in a boho winter look or with a sleek modern outfit for the office.

For a Winter Boho look SUF teamed AJ with a knit blue sweater from Maje, a Topshop necklace, Orange cigarette trousers from Massimo Dutti and suede grey boots I bought in Italy 3 years ago. I will be wearing this look in London over Christmas with a shaggy fake fur coat for dramatic boho impact.

AJ is also the perfect office companion with plenty of pockets and room to fit in your ipad and your entire life, check out the outside blackberry pocket as well, so you never ever miss a BBM or Tweet.
We’ve teamed it here with the same Orange cigarette trousers that transition perfectly from summer to winter temperatures, a loose Topshop blouse and Bally suede platform shoes.

We also love the lady-like style of Charlotte, a shoulder bag made of tweed and leather and a glitzy chain: we decided to offset the properness of Charlotte with a rugged look of distressed jeans , a simple white tank by Topshop and a black blazer by Massimo Dutti (which I’ve had for 7 years, no kidding). SUF would finish off this look with Princess James black ankle boots , incorporating the same military-inspired designs of the Admiral James bag.

How can you get your hands on the most coveted new brand?  If you are visiting or live in Lebanon, February is opening its first store this weekend just in time for your Christmas shopping, on Saturday, December 17th at 23, Rue Trabaud, Ashrafieh, Beirut; or you can place your order directly with the designer by visiting the website  and going on Facebook to follow the latest updates about the brand’s activities\FEBRUARYDESIGNS.
February is also currently available at Sauce Boutiques in Dubai.

Please contact Yasmina on +9613251255 for any info or directions. To order the latest It bags, please send an e-mail to: or .

Watch Yasmina’s interview on Lebanese TV here.

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  • This kitchen exemplifies my goals for the new year: 
1- lead a clutter-free life
2- surround myself with quality people 
3- apply design excellence 
In whatever I do
4- become a really good cook πŸ‘¨β€πŸ³ ...
Image reposted via @atelier_di_spera and @wide_world_passion ...
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