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The only Luxury ski brands you should be seen in next Winter

On a late-season trip to Kitsbuhel ski resort in the Austrian Alps, we discovered a few home-grown skiwear brands that were taking the slopes and Apres-Ski scenes by storm and  unraveled a few hidden luxury shopping gems.

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Left: Toni Sailer grey jacket, Right pane: from top, left to right: jacket by Borgen and Toni Sailer. Bottom from left to right: pink jacket by Toni Sailer annd black jacket by Frauenschuh


Kitsbuhel is best known for its Hahnenkamm downhill race, the most difficult alpine race in the world starting at 1665 meters in altitude, finishing at 805 meters in altitude with a vertical drop of 860 m. At certain points in the race, the  maximum gradient reaches 85% putting any accomplished skiier’s self confidence to the test. Kitsbuhel is also very famous for its most successful alpine racer Toni Sailer, the “Blitz from Kitz” who was born and raised in Kitzbuhel and won the 1956 winter Olympics and the first skier to take a triple crown. He retired at the age of 23 and became a music and film star in Austria. He later on took an interest in business and founded his own ski equipment and clothing line company, which to this day remains a Kitsbuhel-grown business. Known for combining performance and extremely sharp aesthetics , Toni Sailer’s ski jackets and pants are a feat of engineering, and unparalleled style, incorporating ultra warm and stretch materials with fur and Swarovski details, making the ski jackets a style staple on and off piste. Shop Toni Sailer’s luxurious line here. You can also shop them on sale at Alpine Sport.

The second brand that is also homegrown in Kitsbuhel (quite a fashion achievement for such a small town) is Frauenschuh, which started in the fifties as a leather craftsmanship company. The brand is now at the forefront of the ski shopping scene, offering stylish jackets with high performance materials , sneakers and fashion accessories from Proenza Schouler all under one roof. Shop Frauenschuh now.

The third brand that was taking the slopes by storm was German brand Bogner, an 80 year old brand that started in nearby Munich and named after Willy Bogner another famous alpine skier from the thirties. Bogner is currently offering a last chance to shop the ski sale with an extra 15% off, use promocode LASTCHANCE at check-out here.

Last but not least, we kept the sporty glamour off-piste and around the village in an alpine-print skirt by Zara inspired by the Alps’ landscape, the all-hot-right-now round and white, 60s inspired sunglasses by Prada. Our ultra-warm down coat by Walter 118 was bought at the beginning of the season from The Outnet. Boxy sweater by Zara, boots by Isabel Marant Etoile and cross-body bag by Saint Laurent (AW2014 collection).

We also found two unique multi-brand boutiques to get a fix of designer off-piste shopping. Stern 2006, is a particularly great shopping destination because the collection is extremely curated and each item is picked with the most exquisite taste. The store carries an impressive selection of Christian Louboutin and Alaia shoes with styles not see anywhere else, clothing and bags from 3.1 Phillip Lim (one of our all-time favourites and wear-anywhere brands), Barbara Bui and Altuzarra.

The second store to visit is Helmut Eder for a more dressed down look, we particularly loved the glittery Isabel Marant sneakers they had (also not available elsewhere), some affordable leather jackets by Muubaa , denim by Mother Denim, and Zoe Karsen.

We skied with the Red Devils ( Rote Teufele) , the largest school with over 250 instructors and the most experienced ski instructors in Kitsbuhel due to the strict training that they follow, the eldest instructor we were told is still going strong at 72! Now that’s enough to get you all geared up for Winter 2016 by shopping the ski sales from now.

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